Although artificial sweeteners contain zero calories, they do trigger the brain’s pleasure centre. However, the lack of calories that accompany the sweet taste, fail to satisfy and this promotes sugar cravings like no other!
Over a decade ago, studies already revealed that artificial sweeteners may:
- stimulate appetite
- increase carbohydrate (sugar) cravings
- stimulate fat storage and weight gain
- boost your inclination to overindulge
It’s ironic that they were originally introduced to prevent the above.